People do not buy what you do they buy why you do it. 90% of people and company's communicate in one way and the most successful communicate in the exact opposite way. Simon Sinek talks about how they do it.
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The People Know How to Be Heathly, Wealthy, and Wise
Each generation learns this truth, it is easy to know and hard to do. The gap between knowing and doing is conquered with both information and experience. Theories and ideas can weather the storm of circumstance when our collective wisdom is collected and organized.
We want to make the exceptional accessible through collecting genius and insight together.